Back on the Air
April 2008 - (Houston, Texas) The primaries are over and KSEV AM 700 has resumed airing Back in the Day spots each day. Eight new spots have been recorded and placed into the broadcast schedule.
"The break was welcome, giving me a chance to think about where to head with these spots," said David Falloure, columnist with The Examiner Newspaper Group and voice of Back in the Day. Falloure says the hunt is on for a sponsor for the spots. "A sponsor means the station will give us a fixed slot in the broadcast day so people know when to listen." He also says that'll give an opening for audience tracking for the spots.
Anyone interested in sponsoring Back in the Day should contact the station or David Falloure via email
Falloure in the recording studio at KSEV as he cuts one of his latest spots to air each day.
KSEV takes on new voice
August 2007 - (Houston, Texas) AM 700 KSEV The Voice and The
Examiner Newspaper Group jointly announced that David Falloure's nostalgia
column, "Back in the day" will take to the airwaves. An agreement was
signed this month to adapt Falloure's column into a self-contained 60-second
module to be aired throughout the broadcast day.
"Back in the Day" appears bi-weekly and is featured on the
Examiner Newspaper Group's website. Since its initial run in a June 2006 issue
of the Bellaire Examiner, Falloure's column has grown in popularity with the
other three Examiner editions picking it up, along with the Fort Bend Sun and
Katy Sun.
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COLUMN MARKS FIRST ANNIVERSARY
July 11, 2007 - (Bellaire, Texas) Marking it's first anniversary in the Bellaire Examiner is David Falloure's nostalgia column, "Back in the day." Since its intial run in June of 2006, the other three editions of the Examiner have picked it up, as well as the Fort Bend Sun and Katy Sun.
"That first one was 307 words--I remember exactly because Charlotte Aguilar, the editor at the Bellaire Examiner, gave me a trial length of just 300 words. I guess she didn't mind I went over just a hair ," Falloure says.
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Copyright 2008 by David Falloure
